Marketing

How to Use Promotional Products Effectively 

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Are you thinking of using promotional products to market your business? As one of the most cost-effective ways to market your brand, you need to ensure you make the most out of the promo products you buy. 

Not sure where to start when it comes to investing in branded products? Read on to discover exactly how you can use promo products to boost brand awareness, increase trust in your brand, grow your customer base, and so much more!

Think About Your Target Audience 

Before you even think about ordering promotional products for your business, you first need to think about your target audience. What type of promo products are they most likely to want, and which ones will they use the most? 

You don’t want to pick a promo product that will just sit in someone’s house and never see the light of day. You want one that will deliver maximum brand exposure. 

Deliver a Clear Message 

You need to think very carefully about how best to promote your brand on a promotional product. Your chosen design needs to be eye-catching and consistent with your overall brand tone of voice and message.

It is always a good idea to include your brand logo, as this can help to increase brand recognition and boost brand awareness. If you are not sure where to start when it comes to designing a promo product, your chosen supplier – such as anthembranding.com – should be able to help you. 

Choose Interesting Promo Products 

Promotional products are nothing new, so you need to make sure that the ones you choose to promote your business will excite your customers. 

For example, promotional mugs are always a popular option, but printed water bottles and printed hoodies can be a lot more interesting, not to mention they will likely be used regularly.

As mentioned above, always make sure that you keep your target audience in mind – but also, don’t be afraid to think outside the box a little, either.

Keep Existing Customers in Mind

It can be all too easy to focus your marketing efforts only on new customers, but this is not always the best option for your bottom line. Existing customers are just, if not more important, so they deserve a freebie just as much as new customers that you are trying to attract. 

Furthermore, by treating your existing customers to brand merchandise, you are more likely to be able to turn them into loyal brand ambassadors. 

Get Your Sales Team Involved 

Promotional products and your sales team should go hand in hand, so always make sure that you distribute them to this key department within your business. 

For example, if a member of your sales team is having trouble getting their foot in the door with a certain client, an amazing promotional gift might be just what they need to get the ball rolling. Branded stationery, promotional clothes, and custom bags can all be great conversation starters and help you build rapport with new clients and boost your sales figures.

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